Toyota's hybrid RAV4 is in demand as dealers wait for more supply

Toyota Motor has a rare problem for an automaker: There is so much demand for its new RAV4 and the inventory is so limited that dealers only have a few days' supply."It is really unusual to see cars fly off the dealers' lots like this," said Jessica Caldwell, head of product insight at Edmunds. "It is not something that exists in that very practical, very suburban, small-midsize crossover segment."At Colonial Toyota in Milford, Connecticut, the lack of RAV4s has left owner Bobby Crabtree with several open spots for new vehicles at his dealership. "This lot can handle another 250 vehicles, so I am probably about a third full of that capacity," Crabtree said as he looked out at scores of new and used Toyotas. Not all of those open spaces would be filled with new RAV4s during normal times, but there certainly would be more, he said.The 2026 Toyota RAV4 Plug-in Hybrid GR Sport at the Vancouver Auto Show in Vancouver, British Columbia, Canada, on Wednesday, March 25, 2026. James MacDonald | Bloomberg | Getty ImagesToyota's RAV4 has been a red-hot model over the past several years, with almost 480,000 sold in the U.S. last year. It was the third best-selling model in the country in 2025 ...