Anthropic changes data retention policy after pushback from customers

Anthropic co-founder and CEO Dario Amodei speaks during an artificial intelligence panel at Inbound 2025 Powered by HubSpot, at the Moscone Center in San Francisco, Sept. 4, 2025.Chance Yeh | Getty Images Entertainment | Getty ImagesAnthropic on Tuesday announced it will change a controversial data retention policy for its business customers after "a lot of feedback," and it said it plans to implement a new solution called Enterprise Frontier Safeguards instead.The company introduced its existing data retention policy in June alongside the launch of Claude Fable 5 and Mythos 5, two of the company's most advanced artificial intelligence models. Anthropic said at the time that it would require 30-day retention for all traffic on those models to help defend against misuse and "complex and novel" cyberattacks. Anthropic pledged not to use that data for any "non-safety-related purpose," including model training, but many of its enterprise users expressed concern. Kate Jensen, head of Americas at Anthropic, told CNBC that the company spent hundreds of hours working with customers to develop another solution. With the launch of Enterprise Frontier Safeguards, Anthropic said businesses wil...